My Works

E-commerce Redesign

Client
Fashion House Co. (Paris)
Tools
Sketch, InVision
Year
2024
service
UI Design

Project Overview

Each phase presents its own set of challenges, but with thorough research, strategic design decisions, and effective collaboration, these challenges can be overcome to deliver a successful UI/UX project.

Research Phase

  • User Research: Conducting interviews, surveys, and usability tests to understand the target audience's needs, behaviors, and pain points.
  • Competitive Analysis: Analyzing competitors' products to identify strengths, weaknesses, and opportunities for differentiation.
  • Market Analysis: Assessing industry trends, market demands, and user preferences to inform design decisions.

Design Phase

Information Architecture Structuring content and features in a way that is intuitive and easy to navigate. Wireframing Creating low-fidelity sketches or digital wireframes to outline the layout and functionality of the interface.

Challenges

Alignment with Stakeholders: Ensuring alignment between business goals, user needs, and technical constraints. Complex User Flows: Addressing complex user journeys and ensuring a seamless user experience across different devices and platforms.

Development Phase

  • Front-end Development: Translating design mockups into interactive web or mobile interfaces using HTML, CSS, and JavaScript.
  • Back-end Development: Building server-side logic, databases, and APIs to support the functionality of the application.
  • Integration and Testing: Integrating front-end and back-end components, and conducting rigorous testing to ensure the reliability and performance of the product.
  • Deployment: Deploying the application to production servers or app stores, and monitoring its performance post-launch.